Computer games have evolved in various ways as times have changed, and for a while they had a slightly geeky image, but the appearance of innovative games with broader appeal in recent years is gradually bringing them back to a wider audience. I am truly delighted by this trend.

Computer games and other high-tech amusements open up infinite possibilities. Teaming hardware and software designed to bring people enjoyment enables us to create multimedia environments where images, music, and literature, among others, can interact. Such integrated media provide users with unrivalled experiences. This is the wonder of high-tech amusements.

I feel that as video games became an established genre, at some stage their creators abandoned part of the potential they hold by starting to get fixed ideas about video game style. They thought that if a particular element works well for video games, it was enough simply to make that aspect more fun.

As that trend continued, lots of people continued to play video games. Perhaps creators tried too hard to meet the expectations of this group of enthusiasts, which just gave more impetus to the idea that it was OK to stick to a specific video game style. Before we knew it, video games had become something just for gamers; to other people they seemed to be an inaccessible, slightly fanatical pastime.

However, the fact that many people are playing the new innovative games with broader appeal seems to indicate that such games—unlike conventional video games—do a good job of showing how much fun high-tech amusements can be, and of reminding people of the infinite potential of such amusements. In fact, I feel that many people don’t even think of these new amusements as video game software; they just think of them as fun, useful things that perform a handy service.

More and more high tech amusements with infinite possibilities will appear, and the benefits they bring will enrich our lifestyles.

Genius Sonority is helping to make this happen. Our new “‘Wow’ for you” slogan encapsulates our approach to the creative process. Our aim is to create products that bring excitement and delight to as many people as possible, and we will keep striving to achieve this goal.

Look forward to great things as Genius Sonority moves ahead.

Manabu Yamana

President and Representative Director

Genius Sonority Inc.